How to Start a Company as a Physician with Dr. Ryan Ribiera

Key Points

● There are a few frameworks that can help you go from company concept to organization building including design thinking, the lean startup methodology, and/or the Kotter model for leading change.

● Fundamentally forming a business idea is identifying a problem which you would like to solve. To evaluate your idea you need to understand the scope of this problem (need, market size), what competition is already present, what is the regulatory and reimbursement landscape you are entering, as well as what is the commercial feasibility of your solution to this problem.

● The difficulty in forming a successful company is not just identifying a viable idea, but, more importantly, executing on what your idea is.

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