Key Points

● Reimbursement models (Fee-for-Service vs Pay-for-performance) are not the same as business models. 3 pillars of reimbursement: coding, coverage, and payment.

● Key elements of a business model: Value proposition, target market, delivery channels, revenue model, key resources and activities, and the cost structure. Can use the “Business Model Canvas” to examine these elements.

● Value created by your business model must be evaluated related to existing solutions.

● Studying successful business models is essential. Your business model should also evolve over time.