Key Points

● Creating value is not the same as capturing value. You create value by identifying important unmet health needs and by inventing solutions. You capture value by implementing strategy and planning.

● Biodesign as well as human-centered design (created by IDEO) requires iterative, divergent and convergent thinking. You should iterate based on balancing the clinical and business benefits (desirability) and risks (feasibility, viability).

● It’s important to build technologies that at each stage of product development take into account the direct and indirect interactions of all parties involved in delivering and financing care.